How to beat the high cost of gasoline forever- Fortune Magazine
SAN FRANCISCO (FORTUNE) - General Motors will take the occasion of the Winter Olympics in Italy to begin telling Americans about a topic that has nothing to do with skiing or bobsledding. Believe it or not, the once-great automaker will stake its position as a friend of the environment and as a promoter of ethanol, specifically a blend of 85 percent ethanol and 15 percent gasoline called E85.
One could question GM's timing on a lot of things. Pay attention to the message though. GM (Research) is onto something really big, namely how we as a country can finally begin weaning ourselves off gasoline.